Metrics, Metrics, Metrics, oh my!! With the recent (very welcome) release of calculated metrics in Google Analytics, I thought that the time was ripe to write a post about custom metrics in GA. Towards the end of this post you will see why I believe that custom metrics are quite a germane topic to […]
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Using Google Analytics to Grow Your Business
The following post is an email that I wrote for the Traffic1M course presented by SumoMe.com. It is geared to folks who are just getting started with Google Analytics, and online marketing in general. A big thanks to Noah Kagan and team for the opportunity to participate and provide some content to a wide readership. […]
Smooth Google Analytics Migrations using Google Tag Manager
This post is authored by David Vallejo. At the current juncture, this blog is not configured to support for multiple authors. I hope to remedy that in the future. ~~Yehoshua Since Google Tag Manager was released, here at Analytics Ninja we have faced a number of problems when migrating a “hard-coded” Google Analytics implementation. The most […]
Advanced Remarketing with Google Analytics & Google Tag Manager
From Data Layer to Dollars… Some visitors are more profitable than others, and thoughtfully created Remarketing Lists can help businesses focus their ad spend on the most valuable visitors. This can improve revenue, reduce costs, or both. The key is discovering the common characteristics of visitors which make them more valuable than an average visitor, and then preferentially delivering ads (i.e. bid higher) to […]
Where did my traffic go?
A question that is commonly asked of analysts is “WHERE DID MY TRAFFIC GO?!” (Yes, even occasionally emailed in all caps). 🙂 Indeed, this is a question that I received from a publisher recently, though they were very polite and didn’t use all caps. For publishers especially, this question is directly tied to their bottom […]
Measuring Profit using Google’s Universal Analytics
Leveraging Custom Dimensions and Custom Metrics to gain insights into Merchandise and Profitability. I spend a bit too much time on Twitter. It’s not a terrible thing, as in addition to Twitter being a forum that truly keeps me informed about what is happening in my industry allowing me to stay on the cutting edge for […]