Category: Conversion Attribution
Shopify Google Analytics Integration
| by Analytics Ninja
The following is the tale of some investigative work I did for a company which approached me to help them with their Google Analytics tracking for their online store. This company, like so many […]
Google Analytics Updates How Visits are Calculated
| by Analytics Ninja
Google Analytics Updates How Visits Are Calculated In a recent blog post , the Google Analytics team made announced that they are changing the way that visits (sessions) are calculated. […]
Multi-Touch Attribution with Google Analytics.
| by Analytics Ninja
Multi-Touch Attribution with Google Analytics It is well known that Google Analytics relies on last touch campaign attribution. In short, this means that conversions and transactions are attributed […]
