I recently started working on PPC and Analytics for a new launched website. In this case, it is an Optometrist in Lincoln, NE. I’m particularly interested in knowing if anyone has any bounce rate benchmark information for medical practice sites. Please comment below if yes. It seems to me that many private practices could greatly […]
Conversion Funnel Analysis – Abandonment Rate by Time of Day
One report that I find extremely useful in the Goals Section is the Conversion Rate Report. In a moment, I’ll explain how a quick export of data from the Conversion Rate Report can provide valuable insight into one’s abandonment rate. But first, a quick intro into conversion rates, abandonment rates, and conversion funnels. In general, […]
Google Analytics Goals & Bounce Rate
Proper configuration of Goals in Google Analytics is a critical to the ability to make good business decisions. Especially for those of you out there spending money on PPC, in order to make the best return on investment possible (and stop wasting your money), properly set up goals are a must. In my humble opinion, […]
Advanced Segments to Track Conversion Funnels
Understanding your conversion funnel is one of the keys to finding the best ways to improve your conversion rate. The first thing to do is to identify which part of your funnel needs fixing. For example, are people abandoning in the shopping cart? Somewhere else in the checkout process?
“Google Analytics isn’t working!” – A possible fix.
This Google Analytics Ninja seems to have saved the day and spotted a problem with code implementation for a friend’s WordPress blog. (Well, a friend of a friend, but I guess it is about the same thing). On July 20th, I was approached with the all too common, “I believe that I”ve configured Google Analytics […]
Let Google Analytics run a Search Query Report for Yahoo PPC
There are a lot of things that bother me about Yahoo Search Marketing. A LOT. If anyone from Yahoo out there reads this blog, please pass on this piece of advice to your supervisors –> copy Google. DO WHAT THEY DO. *Sigh* I’ll vent more frustration about Yahoo later. There does happen to be, however, […]