Analytics Ninja

One of the most common needs that have come up for Analytics Ninja’s clients in 2019 has been measuring page speed.  The marketing industry seems to be very heavily focused on the topic with a wide range of articles and presentations at conferences focusing on the need for a fast site. There is a widely […]

I’ve tried not to think too much about Safari’s Intelligent Tracking Platform (ITP) lately. The topic tends to get me worked up and grumpy. For those of you who don’t know much about ITP, I’ll link to a few resources here as this post is not meant to be an introductory description of the issue. […]

Also known as: a story of one ninja’s journey to tag management nirvana. This blog post was co-authored by my good friend and esteemed, highly respected, super-expert colleague Sam Briesemeister. Any of the good ideas and “smarts” presented herein are definitely Sam’s. This post is his brain child. Any snark, poorly structured sentences, or failed […]

How to set up the Facebook Pixel using Google Tag Manager. Recently I was tasked to deploy a Facebook Pixel on an ecommerce site. While deploying tags with Google Tag Manager is normally a relatively straightforward thing to do, I found the documentation around Facebook’s Pixel to be sub-par, a bit confusing, and in need […]

This post is authored by David Vallejo. Brighcove is an online video platform that allows to embed onDemand videos on your websites. It seems there’re out of there some people looking for a way to track it, so we’re going to learn how to track those videos within Google Tag Manager. In order to be able […]

  Metrics, Metrics, Metrics, oh my!! With the recent (very welcome) release of calculated metrics in Google Analytics, I thought that the time was ripe to write a post about custom metrics in GA.  Towards the end of this post you will see why I believe that custom metrics are quite a germane topic to […]